In its twenty-second year, Kohler Food & Wine was ready for a complete revamp.
This is a robust, culinary-focused event that takes place in Kohler Village. It’s full of intimate dinners, chef demos, wine pairings, and boisterous parties. And the creative did not evoke that at all.
We needed elevated content quickly, to refresh this event as a whole and carry it into the future.
So how did we accomplish a creative overhaul?
1. RENEWED LOGO AND COLOR PALETTE
Before
After
Before
After
Before
After
2. WEAVED consistent threads THROUGHOUT
From printed collateral to the culinary stages themselves, a gradient was brought in for a cohesive look.
3. TAPPED INTO THE SENSES
4. PHOTOGRAPHED WITH A “LESS IS MORE” MINDSET
5. SOCIAL-FORWARD THINKING
6. TURNED MOODBOARDS INTO REALITY
Creative direction by Kiernan Miller
Art direction support by Michelle Penasa
Video by Maday Productions
Video editing by Maday Productions and Joshua Hansen
Photography by Alina Tsvor and John Cullen, assisted by Angela Morgan
Wardobe by Rachel Maltz, assisted by Cory Alexander
HMU by Mia Valenti
Logo and design collateral by Stefanie Kuster
Event production led by Audra Stauffer
Shoot production by Rebecca Arnhold, Kelly Gnotdke, Sadie Dixon, and Matt Dixon