Six larger-than-life sculptures placed amongst Kohler Village.
A lakeside cabin takeover filled with Daniel Arsham’s art.
A golf apparel collaboration with Malbon.
An organic, whimsical bathroom collection.
THIS IS Arsham in Kohler.
Main campaign goals:
1) Put Kohler Wisconsin on the map for a young, affluent, edgy audience
2) Tie each piece of the partnership seamlessly together across channels
3) Drive traffic to Kohler WI, drive cabin bookings, drive merchandise sales
PARTNERSHIP TEASERS & ANNOUNCEMENTS
The team and I brainstormed the “OUT OF THE BLUE” concept to lean into the unexpected wonder of the collaboration. You’ll notice the creative features blue skies, literally taking viewers out of the blue and onto the green. It also sprinkles in truly out-of-the-blue moments that nod back to Kohler Wisconsin, like a sheep passing by to reveal a sink on the golf course (20 Irish Sheep inhabit the Whistling Straits golf course).
MALBON x ARSHAM IN KOHLER
THE ARSHAM CABIN
PRESS
Starring Daniel Arsham and Stephen Malbon
Creative Direction by Kiernan Miller
Art Direction by Jin Kim
Copy by Katharine Cikanek and Beth Kerin
Photography by Daniel Prakopcyk, Mike Huibregtse, Samuel Reed, and Jeff Stasney
Color Grading by Kelly Armstrong via Color Playground
3D Rendering by SixNFive
Retouching by Ronald Jape
Filmed and edited by Ross Monagle, supported by Joshua Hansen
Produced by Adam Muggenthaler and Luke Garner
📍 Kohler Wisconsin, The Hamptons